Hossain, M. Z. .; Sultana, S. .; Nahiduzzaman, A. .; Jalil, M. A. . Evaluating the Effectiveness of ERP and CRM Integration on Enhancing Customer Experience in the Digital Business Ecosystem. PJBIS 2024, 2 (2), 11-21. https://doi.org/10.70818/pjbis.2025.v02i02.040.