BEGUM, Nazma. Big Data Analytics and Its Impact on Customer Behavior Prediction in Retail Businesses. Pacific Journal of Business Innovation and Strategy, [S. l.], v. 1, n. 1, p. 49–59, 2024. DOI: 10.70818/pjbis.2024.v01i01.017. Disponível em: https://scienceget.org/index.php/pjbis/article/view/17. Acesso em: 29 apr. 2025.