Focus and Scope

The Pacific Journal of Business Innovation and Strategy (PJBIS) is dedicated to advancing the frontiers of business innovation and strategic management through the dissemination of high-impact research and thought leadership. Our journal serves as a premier platform for scholars, practitioners, and industry leaders to exchange cutting-edge ideas, explore innovative methodologies, and address the complex challenges facing contemporary businesses. PJBIS emphasizes interdisciplinary approaches, integrating diverse perspectives to foster comprehensive and transformative solutions that drive sustainable growth and competitive advantage in the global marketplace.

 

Scope

PJBIS encompasses a broad and dynamic range of topics within the realms of business innovation and strategic management. The journal invites submissions that explore both foundational theories and emerging trends, providing a holistic view of the evolving business landscape. The following categories delineate the primary areas of focus, ensuring a comprehensive coverage of critical aspects that shape modern business practices:

• Strategic Planning and Management: Exploration of frameworks, models, and practices for effective strategic decision-making and long-term organizational success.
• Entrepreneurship and Innovation: Studies on the creation, development, and scaling of new ventures, as well as the fostering of innovation within established organizations.
• Organizational Behavior and Development: Analysis of individual and group behaviors, organizational culture, and change management strategies.
• Marketing Innovation and Strategy: Investigation of innovative marketing techniques, digital marketing strategies, and consumer behavior insights.
• Technology Management and Digital Transformation: Examination of the integration of emerging technologies, digitalization processes, and their impact on business operations and strategy.
• Sustainable Business Practices: Research on environmentally sustainable practices, corporate social responsibility, and the integration of sustainability into business strategies.
• Financial Strategy and Management: Studies on financial planning, investment strategies, risk management, and financial performance optimization.
• Global Business Strategy: Analysis of international business strategies, cross-cultural management, and the challenges of operating in diverse global markets.
• Supply Chain Management and Logistics: Exploration of efficient supply chain strategies, logistics optimization, and the impact of globalization on supply networks.
• Human Resource Management and Talent Development: Research on talent acquisition, employee engagement, leadership development, and organizational human capital strategies.
• Business Analytics and Data-Driven Decision Making: Investigation of the role of big data, analytics, and information systems in shaping strategic business decisions.
• Innovation Ecosystems and Collaborative Networks: Studies on the formation and management of innovation ecosystems, partnerships, and collaborative ventures.
• Corporate Governance and Ethical Strategy: Examination of governance structures, ethical decision-making, and the role of ethics in strategic management.
• Consumer Insights and Behavioral Economics: Research on consumer decision-making processes, behavioral economics, and their implications for business strategy.
• Risk Management and Resilience: Exploration of risk assessment, mitigation strategies, and the development of resilient business models in volatile environments.
• Competitive Strategy and Market Positioning: Analysis of competitive dynamics, market positioning strategies, and the development of sustainable competitive advantages.
• Innovation Policy and Regulatory Impact: Studies on the influence of governmental policies, regulations, and institutional frameworks on business innovation and strategy.
• Leadership and Strategic Influence: Research on leadership styles, strategic influence, and the role of leadership in driving organizational change and innovation.
• Customer Relationship Management (CRM) and Loyalty Strategies: Investigation of CRM practices, customer loyalty programs, and strategies for enhancing customer retention and satisfaction.
• E-commerce and Digital Business Models: Exploration of e-commerce strategies, digital business model innovation, and the transformation of traditional businesses in the digital age.