Human Resource Management's Strategic Role in Employee Retention Amidst the Covid-19 Pandemic: An Analysis Centered on Bangladesh

Abstract

The aim of this paper is to examine the role of Human Resource Management (HRM) towards employees by preventing the adverse effects of COVID-19. The Literature Review describes the principles of motivation that affect the retention level of employees. Quantitative methods have been used for this research in which a total of 100 respondents were selected on a scale of non-probability sampling. It was based entirely on original data. To collect the data, the study used a non-probability sampling strategy. Google Forms was used to disseminate the survey questionnaire to the people who responded. SPSS and Microsoft Excel are used to find results and visual representations. Descriptive, reliability, correlation analysis and regression analysis are used for the same purpose. The study found that HR managers should play their part in maximizing the satisfaction level of their employees, and the important elements are mentioned in the analysis part. Workplace guidelines and support, access to information on the pandemic with financial benefits, healthcare and quality of life, communication and promotional messages are some of the key aspects that organizations should consider maximizing their income potential and values accordingly.