The Evolution of Business Models: How Innovation is Redefining Strategic Success

Abstract

Business models are fundamental frameworks that define how companies create, deliver, and capture value. In today’s rapidly changing market environment, businesses are continually rethinking their models in response to shifting consumer demands, technological innovations, and competitive pressures. Innovation, both in terms of technology and strategy, has become the key driver in the evolution of business models, reshaping industries and creating new opportunities for growth. This editorial explores how innovation is fundamentally transforming business strategies, highlighting how traditional business models are evolving and offering insights into the future of strategic success.